Buy Insurance Leads On A
Pay Per Lead Basis

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Grow your business with scaleable Health Insurance and Life Insurance leads

High Intent

Every lead captured has come from a “Get a Quote” call to action.

Self-Qualified

Our Platinum-to-Bronze funnel pre-qualifies every prospect on key criteria.

Fresh & Exclusive

Leads are delivered the moment they’re captured, exclusively to you.

You could be closing leads as early as next week!

Quick Onboarding

Following a 15 minute Zoom, you’ll have access to the platform.

Explore Lead Categories

Our Platinum-to-Bronze funnel pre-qualifies every prospect on key criteria.

Order Leads and Scale

Place your orders by the weekly cutoff time for leads to be delivered the following week.

Order as many as you want. Scale as you grow!

Are Our Leads Right For You?

Perfect if you:

Contact leads promptly


Our leads are expecting a quote

Are good at consultative selling


Our leads deserve a good customer experience

Want to scale


If you do the above, we can provide you more leads

Probably not for you if:

You don’t like calling leads


Sorry, there’s no avoiding picking up the phone

You lack customer service skills

If our leads have a bad experience, we won’t sell you more

You can’t convert


Our leads are priced to offer a great ROI for good brokers

Quality Leads Require Quality Brokers.

To ensure insurances.co.nz continues to attract New Zealand’s best prospects, we continually vet our partners for professionalism and follow-up speed.

Our model succeeds because the customer experience is seamless—prospects have specifically requested a quote, and they expect a premium response. A poor experience for the customer devalues the funnel for everyone.

As such, we reserve the right to restrict platform access for brokers who fail to meet these service standards. We protect the funnel to ensure consistent lead quality and a superior ROI for our partners.

How Our Leads Compare

Tap any metric to 
compare all providers

Column 1

Other Pay Per Lead Providers

DIY Marketing

Marketing Agencies

Intent
Column 1
High

100% from "Get a Quote" call-to-action. These prospects are actively seeking insurance options.

Other Pay Per Lead Providers
Mixed

A blend of quote requests, promotions, “cold” databases, clickbait and low-intent promos

DIY Marketing
Variable

Depends on your own ad creative, marketing skills, digital infrastructure and economies of scale.

Marketing Agencies
Variable

Depends on your agency's model, marketing expertise, sales context and work ethic.

Quality
Column 1
High

Clearly defined and classified based on the self qualification of key insurance criteria.

Other Pay Per Lead Providers
Mixed

High quality leads are mixed in and diluted with low quality leads.

DIY Marketing
Variable

Full range of quality and heavily dependent on marketing skills.

Marketing Agencies
Variable

Full range of quality and heavily dependent on marketing skills.

Exclusivity
Column 1
Exclusive

Leads are not sold to multiple brokers.

Other Pay Per Lead Providers
Non-Exclusive

The same lead is sold to several brokers.

DIY Marketing
Exclusive

Leads are not shared.

Marketing Agencies
Exclusive

Ideally, leads are not shared, but campaign insights unfortunately are.

Speed to Lead
Column 1
Instant

Delivered the moment they are captured.

Other Pay Per Lead Providers
Mixed

Instant leads are diluted with stale leads from old campaigns and databases.

DIY Marketing
Instant

Delivered the moment they are captured provided your systems work.

Marketing Agencies
Instant

Delivered the moment they are captured provided their systems work.

Set Up Cost
Column 1
None

No upfront cost. Pure pay per lead.

Other Pay Per Lead Providers
Varies

Providers charge set up costs and deposits.

DIY Marketing
High

Software subscriptions, testing budgets, freelancers and your time.

Marketing Agencies
High

Agency fees and testing budget.

Ongoing Fixed Cost
Column 1
None

No ongoing fixed cost. Pure pay per lead.

Other Pay Per Lead Providers
Varies

Providers charge monthly account fees.

DIY Marketing
Varies

Depends on your time requirements.

Marketing Agencies
High

Agency fees and percentage of ad spend.

Scalability
Column 1
High

Scale week to week while maintaining quality.

Other Pay Per Lead Providers
Varies

Providers sell more leads by diluting quality.

DIY Marketing
Low

On truly scaleable if you're equal parts digital marketer and broker, with no time constraints.

Marketing Agencies
High

Agencies struggle to scale without cost per lead blowing out.

Simple Pricing Based on Channel, Intent and Qualification Criteria

← Swipe to explore plans →

Bronze

Channel Search or Social Media

The lead responded to high-intent ads on social media or was proactively searching for insurance

Converted via “Get a Quote”

The lead is expecting a quote

Gold

Channel: Social Media

The lead responded to high-intent ads on social media

Converted via “Get a Quote”

The lead is expecting a quote

Aged Between 25 and 55

Based on lead’s form submission

One of the following:

No Pre-Existing Conditions

Based on lead’s form submission

No Changes in Health

Based on lead’s form submission

Silver

Channel Search or Social Media

The lead responded to high-intent ads on social media or was proactively searching for insurance

Converted via “Get a Quote”

The lead is expecting a quote

Aged Between 25 and 55

Based on lead’s form submission

One of the following:

No Pre-Existing Conditions

Based on lead’s form submission

No Changes in Health

Based on lead’s form submission

Platinum

Channel: Search

The lead was proactively searching for insurance products

Converted via “Get a Quote”

The lead is expecting a quote

Aged Between 25 and 55

Based on lead’s form submission

One of the following:

No Pre-Existing Conditions

Based on lead’s form submission

No Changes in Health

Based on lead’s form submission

Insurances.co.nz and Qualified Leads

The leads generated through insurances.co.nz are powered by a strategic partnership with Qualified Leads, an international powerhouse in lead generation.

Having managed millions of dollars of ad spend within the insurance sector, Qualified Leads brings a sales focused and data-driven "DNA" to our funnel. We’re focused on quality over quantity, aligning marketing and sales.

This experience, scale and intimate understanding of the sales process ensures leads are optimised for conversions.

Grow Your Insurance Business

Quality Leads on a Pay Per Lead Basis

Frequently asked questions

How do I get started?

Getting started is simple. Book a 15-minute Zoom call with our team. We'll walk you through the lead categories, show you real lead examples, and get you set up on the platform. From there, you can place your first order and receive leads the following week.

Once you're onboarded, you'll receive a private ordering link. Place your order by the weekly cutoff time and your leads will be delivered the following week. You pay upfront at the time of ordering. No invoices, no chasing.

If a lead's contact information is invalid (disconnected number, bounced email), let us know and we'll replace it. We stand behind our lead quality. We do ask that you attempt contact promptly, as our leads are expecting to hear from someone quickly. We reserve the right to verify any returned leads, and incorrect returns may lead to expulsion from our program.

Yes, you're in full control. Order as you like each week, across whichever tier suits your business. There are no lock-in contracts, and no ongoing fixed costs.

Our leads are captured from live ads in real time. That's how we ensure the highest conversion potential. If we're unable to fulfil your order in a given week, your leads will roll over to the following week.

Request More Information

We'll share pricing and lead examples

Advisor - Request more information

We will be in touch shortly